Ronnie Traynor

Ronnie Traynor is GM of Various Artists Management UK & US, an artist / production manager and founding partner in Vision Artists - a specialist brand partnerships agency. She has over twenty years experience in commercial and creative roles within the music and entertainment industries. After graduating University where alongside her studies she worked as DJ and events promoter – Ronnie started her career working in live music TV production. After 4 years working on cutting edge Music TV shows by day and working at as many gigs and club nights as humanly possible shows by night - the pull of music proved too strong and Ronnie started working at one of the leading dance music labels Distinct’ive Records. During this time she formed the management company Anger Management with her partner which saw them manage the careers of some of the most respected DJ’s and dance acts of the time including Hybrid, Way Out West and New York Producers John Creamer & Stephan K. After many years working at the forefront of the UK dance scene which included running the successful club night Y4K at legendary London Club Fabric – Ronnie joined forces with dance / Pop duo Groove Armada and launched and ran Ragbull Records and worked with them to launch the now super successful London Festival Lovebox. Around this time the face of music was changing, the iPod was launched & digital music finally became the future. Determined to keep the spirit of independent music alive and kicking in the face of US computer Apple’s sudden take-over of music – Ronnie and Groove Armada’s Tom Findlay built and launched the UK’s first independent music download store and online record label TuneTribe.com. Ronnie then was approached by global marketing agency EURO RSCG KLP to join them as their first ever Music & digital director working on groundbreaking partnerships such as Bacardi & Groove Armada, Orange Rockcorps and host of other music based projects for brands such as Pepsi, Nokia and Budweiser. In 2010 Ronnie joined the newly formed Various Artist’s Management who’s artists included internationally well known acts such as Charli XCX, The Libertines and Spiritualized and was instrumental in the launch of sister company Vision Artists. She now splits her time between managing artists and producers such as Barns Courtney, Millie Go Lightly, Anny Anderson, Yonaka Killer.b (Olly Burden) - all of whom who she successfully helped sign to various different label imprints – and brokering talent deals for global brands.